It’s imperative to make sure you take nothing for granted in this market.
Whilst you don’t want to overload your audience with every minutiae of detail about every working hour of experience you don’t want to miss any key triggers.
That’s why it’s important to do as much detective work as possible about the company you’re applying to.
It’s not about covering all of your bases as this is untargeted, it’s about making sure you find the key motivators and make sure they are communicated in an effective way in any email or document you deliver.
For example I spoke to a well regarded Marketing Director a couple of weeks back, who had never had to look for a job herself. She had a very generic CV which didn’t communicate any of her specific achievements in key markets as well as her transferrable skillsets.
We worked together to change that, and her approach was more calculated and tailored and helped her focus on the task at hand creating a positive environment and it’s paid dividends already.
This didn’t entail listing every detail but it meant creating a Master list of salient experience that could be communicated at strategic points in her CV using a top down approach, with the key triggers at the top acting as the bait to pull your audience in and supplemental information to support this further down.
Have a productive week…