Archive for March, 2010

Shifting goal posts require goal rethink

Tuesday, March 30th, 2010

It’s amazing how many senior executives I speak to who haven’t set clear goals, not only for short term job searching purposes but also for their overall long term career strategy.

Now you may feel that your short term goal is an obvious one, to land a top executive job, but you need to set goals along the way otherwise this process can be unrelenting and aimless. It is particularly important to set goals regularly to quantify and evaluate success, especially in your job search.

This allows you to identify how you are going to achieve those goals,  it gives you direction and enables you to identify the need to adapt your strategy. Your goal doesn’t necessarily have to be accepting an offer, it can be key milestones along the way (such as your opportunity pipeline or network) or it can be the number offers from certain companies.

The key to maintaining a thriving executive jobsearch is to continue setting goals once others have been met and it is essential to rethink your goals when they aren’t met, to discover ways to improve the process.

The job market fluctuates rapidly, your competitors adapt and you need to shift your goal posts accordingly, particularly in the current market.

This holiday period is a great opportunity to give your job search a good Spring clean and set your strategy.

Have a great Easter!

Ch..Ch..Ch..Change your executive career strategy

Monday, March 22nd, 2010

The National Strategic Skills Audit report was published last week and I was particularly interested in their findings on the “high priority skills needs for immediate action”

A paragraph of particular interest is:

“Corporate managers as a group, and a range of specific management skills have been identified in a number of key sectors. The sectors are likely to include retail, business services/ computing/ digital media organisations, financial and professional services, health and social care, education, public administration and hospitality. Management and leadership covers a multitude of different core activities and behavioural competences, and includes leadership, change management, people management, financial management, risk management, negotiation and procurement skills requirements which must be delivered exceptionally well to fully respond to and exploit future challenges and ensure High Performance Working. This therefore explains the red rating.”

The findings unsurprisingly but worryingly highlight a number of key shortages in leadership, management and technical skills. A number of conclusions can be made from a career strategy perspective, and most importantly this highlights opportunities I’ve covered in previous blogs.

This report covers not only current but also future anticipated skills shortages, the corporate landscape is ever changing from a behavioural and technological perspective and this throws up continual corporate challenges. If you are looking for direction, you need to be asking yourself the question “can I offer the solution?”

a) If the answer is YES, you need to make sure you are marketing these skillsets effectively, highlighting tangible achievements

b) If the answer is NO, you need to adapt/ change your career strategy and decide how to upskill to meet these demands

I don’t think there is as big a skills shortage as made out in the current market, it is mainly a future concern and the report highlights this as a high priority due to the amount of time needed to address it. I speak to executives every week who have not fully realised they have the skillsets and experience necessary to provide companies with solutions in this area, they are focused on what they did rather than how they did it.

This oversight could go some way to addressing this shortage – you don’t necessarily need a qualification or specific training in these areas to have you these skillsets (although this undoubtably helps) – experience is often the most important aspect but there clearly needs to be a mindset ‘change’ both from ar a corporate and executive level to go some way to solving the future need.

However I must stress I am always looking at reports such as this to highlight the trends, opportunities and threats from a jobseeker/ career strategy perspective – this particular report mirrors concerns for the overall economy, these shortages need to be addressed, as well as the shortages in education, technology and research which a service based economy such as ours depends on.

I hope you have a productive week…

Cover me, I’m going in! Executive job search application…

Tuesday, March 16th, 2010

Having worked in recruitment since the ‘paper age’, I have always been one for formalities. My consultant and company details would be listed in the Grapevine rather than on the 100s of internet networking channels available today; jobs would be advertised in traditional media solely; research conducted through nurturing of contacts and applications would be received through the post.

Quaint eh? Those were the days… well not really, the internet has made marketing much easier, job advertising more targeted, professionals more transparent and communication (applications) instant. However all of these benefits have led to bad habits creeping in and traditions lost and you need to adapt to these changing working practices.

Senior executives brought up with these traditions can be forgiven for assuming that it is just the medium that has changed. For example it would be nice to think that taking the time to tailor a well drafted opening email (letter) would highlight your key experience for the job and give you the edge… alas I believe that the detail in covering letters will be missed 95% of the time, with the more traditional recruiters making up the 5% of those who will read it (with some demanding it).

The emphasis on your CV is now more important than ever. I hesitate to say that recruiters have become CV administrators, however CVs are the commodity and they drop into recruiters inboxes all too easily. Unless the recruiter is retained for a particular mandate, the huge amount of competition can drive a quantity rather than quality approach, pushing CVs around the ether at a rate of knots. There is no time to read an opening letter or email, they will go straight for the money shot.

It is now more important than ever that your CV communicates key tangibles more effectively. Your message still needs to be communicated the shift in emphasis now means it’s just a matter of where rather than whether you should include it.

The first page is the most important part of your CV, it’s your shop window display, and an opening profile with key skills and quantifiable achievements is often the best place to showcase the skills relevant to the mandate. The aim of the game is the same, it’s just the tactical positioning that has changed.

You need to cover your bases so make sure you use this tailored summary in your opening email and will also increase the chances of the message being communicated.

I hope you have a productive week…

I’m a Doctor Jim, not a wheeler dealer… quality approach for your executive jobsearch

Tuesday, March 9th, 2010

I  received an email last week from a senior executive entitled “Help me and win an iPad”. Essentially, if I forwarded his details on to my contacts and he got a job through this introduction, he would give both of us an iPad.

I must admit the approach stood out and it provoked an interesting debate at the office.

However my thoughts were that if I was still a recruiter, I’d have most likely not read any further. My initial reaction was whilst I thought his approach was innovative, it followed a fairly tacky theme.

His approach gave the impression of a tacky sales promotion and not high level merchandise. Not only did this equate his career to an iPad but this would attract the wrong sort of bucket shop recruiter, and his details will be slung around the internet for all and sundry. Hardly a quality, measured approach.

On the flip side if this is the result you want, then I’m sure it will open a few doors however I am hesitant to suggest this will provide a quality response and that the right sort of opportunities that will be good for the development of your career in the long term will unveil themselves. You never know but you want to avoid prejudicing your application before you’ve even started.

To this effect, I assumed that this executive was either not very good, desperate or both.

My role is completely different now, I am focused on the executive, their career and how they promote themselves. Therefore I am always interested in new approaches to the job hunt and I was therefore intrigued to find out what he does….

He’s actually a pretty good candidate.

He’s set up a very effective microsite to present his CV and showcase the projects he’s worked on and highlighted his achievements.

I’m all for new ideas to set yourself aside from the rest as past blogs have stated however this has to be combined with a quality measured approach. You want to be remembered for the right reasons and my fear that the iPad approach can evoke a bad first impression.

There are better ways of setting yourself aside from the rest, and I have many suggestions for our clients during their consult. For example why not send in hard copy applications in addition to the email application – receiving a letter is a refreshing change and can prove just as effective.

I hope you have a productive week….

Round pegs, Round roles… not ideal for that executive job?

Tuesday, March 2nd, 2010

Good morning

Over the past few weeks I have been stressing the need to be positive and to tailor your key tangible experience to fit the remit of the job  you are applying to.

This has provoked some reaction from executives who had been wary of the current climate and, in particular, I performed a consult last week for an executive who had purely focused on jobs that were in his sector.

Current market conditions dictate the need to ensure you fit as many criteria in a job as possible however this does not mean that you have to have the exact experience. In fact some differences can add strategic benefits. Transferrable skills are one thing, however experience from other markets can bring much needed change and benefits to a firm that needs to adapt quickly  with the times.

We’ve seen it in the public sector where classic private sector/ commercial experience has been used to good effect. As long as you are realistic that there will be a longer period of transition, a good manager will always surround themselves with good people to plug any gaps in a specialist environment.

Ailing industries may present opportunity – identify where your transferrable skills can help a company/ sector rebuild or change direction. If you research this thoroughly, you can sell this effectively at interview. There has to be an element of calculated risk when looking for a job and some industries are changing so fast that an ideal candidate is redundant before they’ve got the job.

This does not mean applying for everything, this  can appear desperate and can waste your time. However, this does accentuate the need to research any new markets thoroughly, identify synergies, opportunities and threats – be realistic with what bridges you’d need to overcome to adapt to a new industry, and provide solutions.

Perhaps this will inject new inspiration into a stuttering executive job search and present new opportunities to kick start your career.

I hope you have a productive week…