This December is like no other I can recall. Back in the day when the internet was merely a glint in Sir Tim Berners-Lees’ eye, December would spell a near shut down in recruitment advertising (selection).
As the internet grew in popularity, online job advertising mainly supported traditional media. That has all changed now…. the targeted and cost-effective advantages of internet advertising are there for all to see – recruiters now build the online campaign and traditional media supports that campaign.
Of course traditional media will always have an advantage attracting the passive jobseeker, however recruiters can use online media to proactively target their advertising, dropping their opportunity directly into the inbox of potential candidates. Not only that but the accessibility of the internet means recruiters can now place adverts outside of business hours, at home or even on their raspberry.
As such, we are expecting more executive jobs to be available to our members over Christmas than ever before.
Due to a combination of the continuing upward trend of online recruitment and latent demand associated with a tough recession, we have experienced even more mandates than ever leading up to Christmas. Corporations are looking to take advantage of a high quality candidate pool and a rise in interest of the employed jobseeker to move to pastures new.
The percentage of jobseekers that are currently employed is rising as their confidence in the job market gradually returns. The market is becoming even more competitive and you must seek any advantage you can.
Of course this doesn’t mean you have to check your emails before you find out what Santa has delivered but it’s worthwhile checking in over the festive period to make sure you’re ready for the next business day.
Make sure you keep ahead of the competition and make first mover advantage count. As covered previously, you can add some personality to your application and call the recruiter handling the mandate – their workload will be lighter and they will have the time to discuss your merits in more detail.
Overall the accessibility and targeted nature of online recruitment has meant that jobs are being posted continually. Be proactive and set yourself up with some RSS feeds, so that you see a fair number of opportunities as they’re posted. If you contact the recruiter responsible on the day the job is posted, your application could be reviewed before the job is sent in the next days mail, which has obvious advantages.
I hope you have a productive week…